GTM Engineer - ABM, Advertising and Growth Marketing

Join Snowflake and help shape the future of the agentic enterprise as a GTM Engineer - ABM, Advertising and Growth Marketing. If you’re passionate about leveraging AI, automation, and data-driven strategies to transform B2B SaaS marketing, this is your opportunity to make a real impact at scale. ❖ About the Role As a GTM Engineer focused on ABM, Advertising, and Growth Marketing, you’ll architect and optimize the technical backbone powering Snowflake’s digital marketing and paid media operations. You’ll collaborate closely with Marketing and Data teams to translate strategic vision into high-performing, AI-driven systems that enable real-time audience activation and personalized campaign delivery across hundreds of thousands of accounts. ❖ Key Responsibilities - Streamline and automate digital marketing, ABM, and growth marketing processes, including campaign creation, audience segmentation, and offline workflows for scalable, personalized customer engagement. - Serve as the primary technical partner to the Paid Media & ABM team, co-developing innovation roadmaps and translating strategic needs into production-ready AI solutions. - Integrate AI APIs, MCP Servers, and automation tools to build intelligent agents and workflows that enhance paid media and ABM motions at scale. - Design and maintain Workato-based automation recipes and integrations for lead routing, audience activation, and campaign operations across the GTM stack. - Architect, build, and deploy AI prototypes and scalable automated workflows using LLMs and AI APIs to drive efficiency and eliminate friction in marketing processes. - Build and manage CDP-driven audience pipelines, optimizing audience syncs, match rates, and suppression workflows to maximize campaign effectiveness. - Develop closed-loop feedback systems connecting ad platform data, campaign responses, and pipeline metrics, including integration with offline conversion APIs for value-based bidding. - Run structured experiments to evaluate AI tools, prompt strategies, and automation approaches, iterating rapidly from proof-of-concept to production. - Create and maintain technical documentation and training materials to support operational best practices and team self-sufficiency. - Define and track KPIs measuring the impact of AI and automation investments, including workflow efficiency, audience match rates, and pipeline contribution. ❖ What We’re Looking For - 4+ years of experience in Marketing Operations or Revenue Operations within a high-growth SaaS environment. - Hands-on expertise with advertising platforms such as LinkedIn, Google, Meta, Reddit, Influ2, Demandbase, and leading DSPs. - Advanced experience with Workato (required) for building and maintaining marketing automation workflows; experience with Clay or similar enrichment tools is a plus. - Proven ability to apply AI and advanced automation to solve complex business challenges, with practical knowledge of LLMs, RAG, and prompt engineering. - Strong proficiency in Python or JavaScript/TypeScript for automation scripting and API integrations. - Experience evaluating and adopting emerging AI tools and AI-native marketing platforms. - Exceptional communication skills and executive presence, with the ability to explain complex technical strategies to diverse audiences. - Analytical, process-driven mindset focused on efficiency and scalability. - Proficiency in SQL or BI visualization tools (Tableau, Looker, Power BI) is a strong advantage. - Experience building and managing CDP-driven audience pipelines, including audience syncs and suppression workflows. - Familiarity with agent frameworks like LangChain or CrewAI for multi-step AI workflows is a plus. ❖ Why Snowflake At Snowflake, you’ll join a fast-growing team that values curiosity, innovation, and a low-ego, experimental mindset. You’ll have the chance to redefine how work gets done, working alongside AI-native thinkers who are passionate about pushing the boundaries of what’s possible in B2B SaaS marketing. Every employee plays a vital role in upholding our data security and confidentiality standards. Ready to accelerate your impact and help shape the future of marketing technology? Apply now to join Snowflake as a GTM Engineer - ABM, Advertising and Growth Marketing, and be part of a team that’s building the next era of the agentic enterprise. [META]: Join Snowflake as a GTM Engineer - ABM, Advertising & Growth Marketing. Drive AI-powered B2B SaaS marketing innovation. Apply today!