GTM Engineer

Join Gradial as a GTM Engineer and help redefine how marketers and creatives move from idea to execution. If you thrive on building systems that turn buying signals into real pipeline and want to shape the future of AI-native content operations, this is your opportunity to make a direct impact at a fast-growing, investor-backed B2B SaaS company. ❖ About Gradial Gradial empowers marketing and creative teams to accelerate execution by automating website updates, design system migrations, and ongoing content optimization—all while maintaining brand integrity. Our AI-driven platform adapts to users, not the other way around. We value urgency, ownership, and solving complex problems from first principles. ❖ The Opportunity: GTM Engineer As a GTM Engineer B2B SaaS, you’ll architect and operate the technical engine that transforms intent signals into qualified meetings. Sitting within Marketing but collaborating closely with Sales, founders, and go-to-market leadership, you’ll ensure the right accounts receive the right outreach at the right time. This hands-on role blends technical fluency, growth instincts, and revenue accountability to drive pipeline from named accounts. ❖ What You’ll Do - Build and manage the intent signal stack, leveraging website activity, paid engagement, event participation, social signals, hiring trends, funding events, and more - Prioritize high-conviction target accounts weekly, providing clear rationale for outreach timing - Design scalable enrichment and research workflows to generate detailed account briefs, including tech stack, company developments, and stakeholder context - Own the workflow layer for scoring, routing, enrichment, and trigger-based outbound using tools like Clay, OpenAI, Claude, and other GTM automation platforms - Launch and optimize personalized outbound programs from founder, AE, and vertical lead inboxes, ensuring every message is timely and relevant - Establish a repeatable experimentation engine for messaging, channel mix, sequencing, and send patterns, codifying successful plays - Track performance from signal to meeting to pipeline, reporting on reply rates, meetings booked, SALs, and sourced pipeline by account and campaign - Partner with Sales to improve lead handoff, outreach timing, and account coverage across key verticals - Rapidly iterate: discontinue weak campaigns, double down on what converts, and continuously elevate system quality ❖ What We’re Looking For - 4+ years in growth, demand generation, marketing operations, GTM engineering, growth engineering, or technical outbound in a B2B SaaS environment - Proven experience building workflows with tools like Clay, LLM APIs, enrichment providers, CRM platforms (e.g., HubSpot), and marketing automation tools - Strong technical fluency across data, automation, prompt workflows, APIs, spreadsheets, and systems design - Ability to turn fragmented intent signals into structured account prioritization and outbound execution - Experience running or supporting highly personalized outbound for enterprise or named accounts - Deep understanding of funnel performance, with skills to measure and improve reply rates, meetings booked, sourced pipeline, and conversion by segment - Excellent copywriting and messaging instincts for concise, human outbound tailored to account context - High ownership mindset and comfort operating cross-functionally across Marketing, Sales, and leadership - Action-oriented, experimental, and decisive in optimizing campaigns - Clear communicator with both technical and non-technical stakeholders ❖ Nice to Have - Experience supporting founder-led or executive-led outbound motions - Familiarity with enterprise marketing buyers, especially within Fortune 500 or complex accounts - Experience with signal-based GTM tools such as LinkedIn Sales Navigator, Common Room, 6sense, Apollo, or similar platforms ❖ Compensation & Benefits - Base salary: $125,000–$145,000, based on experience and qualifications - Performance-based bonus and equity grant - Comprehensive medical, dental, and vision insurance - 401(k) retirement plan - Paid time off, paid sick leave, and employee wellness programs ❖ Why Gradial? - Meaningful equity and competitive salary - Fast-paced, high-ownership environment with real impact and zero bureaucracy - Front-row seat to building category-defining AI infrastructure - Emphasis on AI literacy and thoughtful application of AI tools - Opportunity to work with cutting-edge platforms like Clay, OpenAI, and HubSpot in a GTM Engineer B2B SaaS role ❖ How We Hire We value candidates who embrace AI as a core tool for creativity and scale, demonstrate high ownership, and communicate with clarity. During interviews, we want to understand your unique perspective and approach to problem-solving—both with and without AI. Over-reliance on AI-generated responses may result in disqualification. ❖ Apply Now If you’re ready to take ownership, drive growth, and help define the future of AI-native content operations as a GTM Engineer, we want to hear from you. Apply today and join a team where your work shapes the next generation of B2B SaaS. [META]: GTM Engineer B2B SaaS role at Gradial—drive AI-powered outbound, build growth systems, and shape the future of content operations. Apply now!