GTM Engineer

Join Icreon as a GTM Engineer and help redefine how digital consulting firms drive pipeline and revenue. If you’re an engineer at heart who thrives on building scalable go-to-market systems, this is your chance to operate at the cutting edge of AI-powered growth in B2B services. ❖ About the GTM Engineer Role As a GTM Engineer at Icreon, you’ll architect and own the workflows, tools, and campaigns that put our digital consulting expertise in front of the right enterprise buyers. You’ll work side-by-side with Sales, driving account-based pursuits, outbound campaigns, and content that generates real commercial momentum. Your success is measured by qualified pipeline and revenue impact—not vanity metrics. ❖ Key Responsibilities - Design, launch, and optimize inbound and outbound campaigns that generate qualified pipeline for Sales - Collaborate directly with Sales on account-based strategies, building personalized outreach and research assets for high-value targets - Create content—posts, articles, case studies, thought leadership—focused on sparking commercial conversations with decision-makers - Own Icreon’s SEO and web presence, identifying buyer intent gaps and building content that attracts the right profiles - Manage and optimize the marketing tech stack (CRM, sequencing, enrichment, automation, analytics), building repeatable workflows that eliminate manual effort ❖ How You’ll Work - Embedded with Sales, aligning weekly on target accounts and priorities - Building and iterating outbound sequences across email and LinkedIn - Producing account-specific research and personalization assets for high-priority pursuits - Running targeted content distribution, not broad broadcasts - Reporting on pipeline contribution and campaign impact ❖ What We’re Looking For - 3+ years in a GTM, growth, demand generation, or revenue marketing role—ideally in B2B SaaS, consulting, or technology - Proven experience running outbound campaigns (cold outbound, HubSpot, Clay) with measurable pipeline results - Demonstrated ability to create content that drives commercial outcomes - Hands-on with modern GTM tools: enrichment, sequencing, automation, CRM - Systems thinker who builds scalable infrastructure, not one-off campaigns - Technically adept—comfortable configuring tools, building automations, and connecting APIs - Strong, concise writer with a commercial mindset and analytical rigor ❖ AI Fluency & Tooling This GTM Engineer B2B SaaS role is for someone operating at the frontier of AI-driven go-to-market. You’ll: - Build Clay workflows for hyper-targeted prospecting using data from Apollo, Cognism, Clearbit, and trigger signals - Automate GTM pipelines with AirOps or n8n, reducing manual intervention - Scale personalized video outreach with HeyGen, knowing when it converts - Produce cinematic campaign content using Higgsfield, Seedance, or Runway - Leverage AI writing tools (Claude, ChatGPT, Copy.ai) for rapid content creation, always editing for quality and intent - Route intent signals with 6sense, HockeyStack, or Cargo for automated outreach - Use Perplexity, Ahrefs, or Semrush to identify buyer intent gaps and drive SEO-driven inbound pipeline ❖ Success Metrics - Qualified pipeline generated from outbound and conversion into Sales conversations - Account-based campaign contribution and support for active Sales pursuits - Content performance: inbound leads from target buyer profiles, leadership elevation - SEO-driven inbound pipeline from buyer intent keywords - Marketing infrastructure health: tool adoption, CRM data quality, automation coverage ❖ About Icreon Icreon is a digital consulting firm specializing in strategy, design, and engineering for enterprise clients. We believe the intersection of AI and go-to-market is the most powerful lever for growth today—and we’re seeking a GTM Engineer who shares that vision and can deliver results. Ready to build the future of B2B pipeline generation? Apply now to join Icreon and make your mark as a GTM Engineer at the forefront of AI-powered growth. [META]: GTM Engineer role at Icreon—drive B2B pipeline, outbound, and AI-powered growth. Hybrid in NYC. Own campaigns, content, and marketing infrastructure.