GTM Engineer

Join Jonas Software as a GTM Engineer and play a pivotal role in shaping the future of our sales and marketing technology stack. If you thrive at the intersection of sales, marketing, and operations—and love building seamless, automated workflows—this is your opportunity to make a measurable impact at a global B2B SaaS leader. ❖ About the Role As our GTM Engineer, you’ll own and evolve our sales and marketing tech stack, driving the systems that move leads from first touch to qualified pipeline. This is not a traditional marketing ops or sales ops position. We’re seeking someone with a sales background and commercial intuition, excited to master tools like HubSpot, Clay, n8n, and Make.com, and passionate about workflow automation as a craft. You’ll implement RevOps best practices, connect our apps, and turn lead generation into a repeatable, data-driven engine. ❖ Key Responsibilities - Own and optimize our HubSpot instance, including properties, workflows, lifecycle stages, lead scoring, and routing logic - Design and manage the full lead flow: capture, enrichment, scoring, routing, and seamless handoff to Business Development - Build automation pipelines across HubSpot, Clay, n8n, Make.com, Zapier, and similar tools - Integrate marketing, sales, and data systems using APIs, webhooks, and middleware - Implement enrichment, deduplication, and data hygiene workflows to ensure BD works only with clean, actionable records - Partner closely with the BD team to deliver consistent, qualified lead volume and smooth handoffs - Establish RevOps best practices for data modeling, attribution, funnel reporting, and pipeline hygiene - Build dashboards and monitor key funnel metrics: MQL, SQL, conversion rates, velocity, and cost per opportunity - Document workflows, ownership, and SLAs across the GTM stack - Experiment with AI-driven enrichment, signal-based outbound, and LLM-powered automations ❖ What You Bring - 2-5 years of experience in RevOps, GTM Engineering, Marketing Ops, Sales Ops, or a sales role with strong systems exposure - Sales background or strong commercial intuition; you understand how AEs and BDRs operate - Proficiency in HubSpot or a strong CRM background with a willingness to quickly master HubSpot - Experience building in no-code and low-code tools such as Clay, n8n, Make.com, and Zapier - Solid understanding of B2B funnel mechanics, lead lifecycle, and pipeline math - Commitment to RevOps principles and the value of clean data as a competitive advantage - Tinkerer mindset, quick to learn new tools, and a bias for action - Strong written communication skills and ability to document systems clearly ❖ Bonus Skills - Hands-on experience with Clay: table design, enrichment chains, signal-based workflows - SQL, Python, or TypeScript fluency for custom data work - Experience with Salesforce, Apollo, ZoomInfo, Outreach, Salesloft, or similar GTM tools - Familiarity with attribution platforms or warehouse-native marketing stacks - Experience building LLM or AI-agent powered GTM workflows ❖ What Success Looks Like in Your First 90 Days - HubSpot fully mapped, audited, and operating on a clean, documented lifecycle model - At least three high-impact automation workflows live and delivering qualified leads to BD - Clear lead handoff SLA between marketing and BD, with supporting reporting - Baseline funnel dashboard established with a weekly review cadence ❖ About Jonas Software Jonas Software is a global leader in enterprise management software, serving over 60,000 customers across 30+ countries and 65+ vertical markets, including hospitality, healthcare, construction, and more. As a 100% owned subsidiary of Constellation Software Inc. (TSX: CSU.TO), we offer the stability of a large organization with the agility of a fast-paced, innovative environment. Our commitment to technology, product innovation, and exceptional customer service is matched only by our dedication to our people. ❖ Why Join Us At Jonas Software, you’ll join a team of over 6,000 skilled professionals and industry experts, all working together to deliver “Software for Life.” We invest in our employees with a fantastic working environment, opportunities for growth, and a culture that values your contributions. If you’re passionate about building world-class GTM systems and want to be part of a company that leads its markets, we want to hear from you. Ready to take your career as a GTM Engineer to the next level? Apply now and help us build the future of B2B SaaS sales and marketing automation at Jonas Software. [META]: GTM Engineer role at Jonas Software: Own and automate our B2B SaaS sales & marketing stack using HubSpot, Clay, n8n, and Make.com. Apply today!