GTM Engineer (Marketing)

Empower the future of marketing technology as a GTM Engineer (Marketing) at Branch, a mission-driven FinTech leader dedicated to financial freedom for working Americans. Join a collaborative, remote-first team where your technical expertise and innovative ideas directly shape our products, culture, and impact. ❖ About Branch Branch is transforming how companies accelerate payments and deliver accessible, free financial services to working Americans. We foster a culture of inclusion, transparency, and innovation—valuing every voice and empowering employees to make a real difference. Our award-winning team thrives on collaboration, diversity of thought, and a shared commitment to building frictionless financial products. ❖ About the GTM Engineer (Marketing) Role As the GTM Engineer (Marketing), you’ll own the technical and operational backbone of Branch’s marketing engine. Reporting to RevOps and partnering closely with Marketing, you’ll drive marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and AI-powered content workflows. This is a high-impact, hands-on role for a GTM Engineer B2B SaaS expert ready to innovate at scale. ❖ Key Responsibilities - Lead HubSpot marketing automation: design nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure - Build and maintain segmented nurture tracks by persona and vertical (HR, CFO, Ops; restaurant, retail, healthcare) for personalized outreach - Ensure all campaign activity is tracked, attributed, and linked to pipeline impact in HubSpot - Develop and maintain AI agent layers for content operations: blog post generation, content repurposing, and AI-assisted copy for nurture and ABM - Automate SEO/AEO keyword intelligence: monitor rankings, analyze competitor content gaps, and generate content briefs - Standardize and enforce marketing attribution models; build automated weekly performance reports from HubSpot, Google Analytics, and ad platforms - Monitor campaign performance, flagging anomalies in real time - Manage technical SEO tooling (Clearscope), keyword monitoring, and content brief workflows - Oversee lead enrichment, routing, and lifecycle logic for all Marketing-sourced contacts in HubSpot - Maintain MQL-to-SQL data quality and partner on enrichment waterfall and data standards ❖ Qualifications - 3-5 years’ experience in marketing operations or revenue operations at a B2B SaaS company - Advanced, hands-on HubSpot skills: building automation workflows, behavioral triggers, lifecycle logic, and reporting - Proven track record with email nurture programs and measurable engagement outcomes - Deep understanding of marketing attribution and ability to implement consistent models in HubSpot - Experience with AI-assisted workflows or automation tools leveraging LLMs in a marketing or ops context - Strong independent execution on technical builds from stakeholder requirements - Excellent written communication, able to clearly summarize analytical findings for non-technical audiences ❖ Compensation & Benefits - Salary range: $120,000–$135,000 (base, varies by experience and skills) - Market-leading medical, dental, and vision insurance - Stock options - Free Premium-Tier Origin Financial Wellness subscription - Monthly home-office stipend - 401k (TransAmerica) - 12 weeks paid parental leave for all parents - Flexible time off, sick and safe time, and 11 paid company holidays - Branch@Branch Same Day Pay Option ❖ Location - Remote within the United States only - We are unable to hire candidates outside the domestic U.S. ❖ Why Branch? At Branch, you’ll join a remote-first, award-winning FinTech recognized by Inc., Webby Awards, Benzinga, and more. We prioritize transparency, accountability, and trust, creating an environment where every team member can thrive. Our commitment to diversity and equal opportunity ensures your unique perspective is valued. Ready to drive innovation as a GTM Engineer (Marketing) and help shape the future of financial services? Apply now and make your mark at Branch. [META]: Join Branch as a GTM Engineer (Marketing) to lead marketing automation, AI, and SEO for a top B2B SaaS FinTech. Remote, US only. Apply today!