GTM Engineer – Meesho AI Services (MAS)

Join Meesho AI Services (MAS) as a GTM Engineer and play a pivotal role in building our AI-driven B2B SaaS business from the ground up. If you thrive in fast-paced, zero-to-one environments and want to shape the future of enterprise AI solutions, this is your opportunity to make a real impact. ❖ About Meesho AI Services (MAS) MAS is redefining how enterprises and mid-market clients leverage AI, focusing on delivering outcomes—not just software. As we establish our go-to-market strategy, pricing models, and sales organization, you’ll be a foundational hire, working closely with our Sales & GTM Leader to build a high-performing top-of-funnel engine. ❖ About the GTM Engineer Role As a GTM Engineer, you’ll own the technical and execution layers of the sales funnel, from automated lead generation to client-facing demo calls. You’ll design and manage outbound systems, engage directly with prospects, and help craft the playbook for our sales motion. This is a hands-on role for someone who can both build systems and communicate complex AI solutions to non-technical audiences. ❖ Key Responsibilities - Design, build, and manage automated lead generation systems using tools like Python, Zapier, n8n, and Clay to drive a steady pipeline of qualified leads. - Execute cold outbound strategies, including cold calling, cold emailing, and account-based prospecting, leveraging platforms such as LinkedIn and HubSpot. - Map client organizations to identify key decision-makers and influencers within target accounts. - Partner with the GTM Leader to refine ICPs and optimize MQL to SQL conversion strategies. - Conduct discovery and demo calls, clearly articulating MAS’s value proposition to prospective clients. - Continuously improve product demos based on feedback and surface product gaps to the team. - Build and optimize automation workflows to enhance lead quality and reduce manual effort. - Track and report on funnel metrics, maintaining accurate CRM records and supporting scalable sales processes. ❖ What You’ll Bring - 2-3 years of experience in GTM, business development, sales engineering, growth, or similar roles—ideally in B2B SaaS or AI services. - Hands-on expertise with automation tools and scripting (Python, Zapier, n8n, Clay, or similar). - Proven ability in cold outreach, including calls, emails, and LinkedIn prospecting. - Strong verbal and written communication skills, with a knack for explaining technical or AI-led products to non-technical stakeholders. - Experience in client-facing roles, leading calls or presentations. - Comfort operating in ambiguous, early-stage environments without a set playbook. - Analytical mindset with the ability to track and act on performance metrics. Preferred: - Experience selling or demonstrating technical or AI-based products. - Building lead generation systems or sales automation workflows from scratch. - Exposure to consultative or solution selling. - Background in high-growth or 0-1 startup environments. ❖ Why Meesho? At Meesho, we’re more than just a platform—we’re a launchpad for entrepreneurial dreams. Our mission is to democratize internet commerce for everyone, empowering small businesses across India with zero commission, affordable shipping, and access to a vast customer base. Our culture is people-centric, performance-driven, and rooted in our nine guiding principles, fostering growth, recognition, and continuous learning. We offer competitive compensation (cash and equity), holistic wellness benefits through MeeCare, generous leave policies, parental support, and robust learning and development programs. Our commitment to inclusion ensures equal opportunity, accessible workplaces, and a transparent, supportive hiring process for all abilities. ❖ Ready to Shape the Future? If you’re a GTM Engineer passionate about B2B SaaS, automation, and building from scratch, we want to hear from you. Join MAS at Meesho and help us redefine what’s possible in enterprise AI. Apply now to be part of our journey! [META]: Join Meesho as a GTM Engineer and help build our AI-driven B2B SaaS business. Drive sales automation, lead demos, and shape our go-to-market strategy.