GTM Engineer

Join SalesCaptain and shape the future of B2B growth as a GTM Engineer / Lead Generation Specialist. Work with top-tier startups and scaleups, building high-impact lead generation systems that power global go-to-market success—all from anywhere in the world. ❖ About SalesCaptain Founded in 2021, SalesCaptain partners with fast-growing B2B brands, YC and Techstars startups, and Series B/C companies to deliver predictable, scalable go-to-market results. Our remote-first team thrives on innovation, collaboration, and a passion for driving client success. ❖ About the Role As a GTM Engineer / Lead Generation Specialist, you’ll design and execute high-quality lead generation workflows for international B2B clients. This full-time, remote position (EU hours) is ideal for someone who excels with Clay, outbound systems, and data-driven research. You’ll collaborate closely with GTM Strategists and Campaign Managers to transform ICPs into accurate, campaign-ready lead lists that fuel cold outbound and GTM campaigns. ❖ Key Responsibilities - Build targeted B2B lead lists using ICPs, industry, company size, job titles, locations, technologies, and buying signals - Create, enrich, and organize prospect data in Clay for campaign readiness - Research companies, decision-makers, competitors, and market segments for B2B SaaS and tech clients - Source relevant contacts via LinkedIn Sales Navigator, Apollo, company websites, and leading lead generation tools - Enrich leads with emails, LinkedIn profiles, company data, tech stack, funding, and hiring signals - Verify and clean data to ensure high deliverability and reduce bounce rates - Support GTM Strategists and Campaign Managers with account research and audience building - Build reusable lead generation workflows and recommend automation improvements - Organize data in Clay, Google Sheets, CSVs, or CRM-ready formats - Identify new niches, targeting angles, and prospecting opportunities for client campaigns ❖ What We’re Looking For - Proven hands-on experience with Clay (required) - Strong background in B2B lead generation, list building, enrichment, or GTM data operations - Deep understanding of ICPs, buyer personas, and outbound campaign needs - Proficiency with LinkedIn Sales Navigator and other lead sourcing tools - Advanced Google Sheets or Excel skills - Ability to conduct in-depth research beyond surface-level data - High attention to detail and commitment to data quality - Self-motivated, deadline-driven, and able to work independently - Excellent written English - Curiosity and willingness to experiment with new GTM, AI, and lead generation tools ❖ Bonus Skills - Experience with Apollo, Instantly, Smartlead, Lemlist, ZeroBounce, Dropcontact, Ocean.io, BuiltWith, StoreLeads, Crunchbase, or similar tools - Familiarity with AI-assisted research, web scraping, or no-code automation - CRM data preparation and email deliverability basics - Cold email campaign preparation - Background in B2B agencies, SaaS companies, or high-growth startups - Experience supporting multiple client campaigns simultaneously ❖ What Success Looks Like - Campaign Managers trust your lead lists for accuracy and relevance - Clay tables are clean, structured, and easy to navigate - You can clearly explain why each company or contact fits the ICP - You proactively suggest better sourcing methods and workflow improvements - You help the team move faster without sacrificing quality ❖ Why SalesCaptain? - 100% remote work—no commutes, flexible location - Collaborative, passionate, and supportive team culture - Paid vacation, days off, and sick leave - Engaging team-building activities - Free books and Kindles for personal growth - Specialized training to deepen your Clay and GTM expertise - Work with leading B2B brands, startups, and scaleups - Exposure to the latest AI, outbound, and GTM tools - Your ideas directly impact campaign performance and client success Ready to accelerate your career as a GTM Engineer / Lead Generation Specialist? If you’re passionate about B2B lead generation, data quality, and building scalable outbound systems, we want to hear from you. Apply now and help SalesCaptain drive the next wave of B2B growth. [META]: Join SalesCaptain as a GTM Engineer / Lead Generation Specialist—remote, EU hours. Build B2B lead systems with Clay, LinkedIn, Apollo, and more. Apply now!