GTM Engineer

Join SalesCaptain and shape the future of B2B growth as a GTM Engineer / Lead Generation Specialist. Work with top-tier startups and global brands, building high-impact lead generation systems that power predictable go-to-market success. If you’re passionate about data, outbound strategy, and cutting-edge tools like Clay, this is your chance to make a real difference—remotely, on a collaborative team. ❖ About SalesCaptain Founded in 2021, SalesCaptain partners with fast-growing B2B SaaS companies, YC & Techstars startups, and Series B/C organizations worldwide. We specialize in GTM strategy, cold outbound, and scalable lead generation, helping clients accelerate revenue with precision and quality. ❖ About the GTM Engineer / Lead Generation Specialist Role As a GTM Engineer B2B SaaS expert, you’ll design and execute high-quality lead generation workflows for international clients. You’ll collaborate with GTM Strategists and Campaign Managers to transform ICPs into actionable, campaign-ready lead lists. Your expertise with Clay, LinkedIn Sales Navigator, and enrichment tools will drive the success of outbound campaigns and ensure data accuracy at every step. ❖ What You’ll Do - Build targeted B2B lead lists using ICPs, industry, company size, job titles, and advanced targeting criteria - Create, enrich, and organize prospect data in Clay for cold outbound campaigns - Research companies, decision-makers, and market segments for global B2B clients - Source and verify contacts using LinkedIn, Apollo, company websites, and databases - Enrich leads with emails, LinkedIn profiles, company data, tech stack, funding, and hiring signals - Clean and validate data to reduce bounce rates and maximize campaign performance - Support GTM Strategists with account research and audience segmentation - Develop reusable lead generation workflows and recommend automation improvements - Organize data in Clay, Google Sheets, CSVs, or CRM-ready formats - Identify new niches, targeting angles, and prospecting opportunities for client campaigns ❖ Who You Are - Hands-on experience with Clay is required - Proven track record in B2B lead generation, list building, enrichment, or GTM data operations - Strong understanding of ICPs, buyer personas, and outbound campaign strategy - Skilled with LinkedIn Sales Navigator and other lead sourcing tools - Advanced Google Sheets or Excel abilities - Detail-oriented with high data quality standards - Able to research beyond surface-level data and explain lead relevance - Self-motivated, deadline-driven, and comfortable working independently - Excellent written English and a curiosity for new GTM, AI, and lead generation tools ❖ Bonus Skills - Experience with Apollo, Instantly, Smartlead, Lemlist, ZeroBounce, Dropcontact, Ocean.io, BuiltWith, StoreLeads, Crunchbase, or similar tools - Familiarity with AI-assisted research, web scraping, or no-code automation - CRM data preparation and email deliverability basics - Cold email campaign setup - Background in B2B agencies, SaaS, or high-growth startups - Ability to manage multiple client campaigns simultaneously ❖ What Success Looks Like - Campaign Managers trust your lead lists for accuracy and relevance - Clay tables are clean, structured, and easy to navigate - You proactively suggest better sourcing and enrichment methods - You help the team move faster without sacrificing quality - You can clearly explain why each lead fits the ICP ❖ Why SalesCaptain - 100% remote work—no commutes, flexible EU hours - Collaborative, passionate team culture - Paid vacation, days off, and sick leave - Engaging team-building activities - Free books and Kindles for personal growth - Specialized training to deepen your Clay and GTM expertise - Work with leading B2B brands, startups, and scaleups - Exposure to the latest AI, outbound, and GTM tools - Your ideas directly impact campaign performance and client success Ready to drive B2B growth as a GTM Engineer / Lead Generation Specialist? If you’re passionate about building world-class lead generation systems and want to work with a dynamic, global team, we want to hear from you. Apply now and help shape the future of outbound for top B2B brands. [META]: Join SalesCaptain as a GTM Engineer / Lead Generation Specialist—remote, EU hours. Build high-quality B2B lead systems with Clay, LinkedIn, and more.