GTM Engineer

Join Shepherd as our Marketing Engineer, Brokerage Growth, and help redefine how high-hazard industries access commercial insurance. As a GTM Engineer, you’ll build the growth engine for a cutting-edge AI-native platform, driving innovation in a market ready for transformation. ❖ About Shepherd Shepherd is revolutionizing commercial insurance for high-hazard sectors like data centers, semiconductor manufacturing, and renewable energy. Our AI-powered platform delivers instant, accurate underwriting by integrating real-time data from leading construction technology partners such as Procore, Autodesk, OpenSpace, and DroneDeploy. Backed by over $60M in funding from top investors including Intact Private Capital, Spark Capital, and Y Combinator, we’re building the risk infrastructure for the next generation of financial services. ❖ The Opportunity: GTM Engineer B2B SaaS As our Marketing Engineer, Brokerage Growth, you’ll own the full growth stack for Shepherd’s broker channel. This is a rare chance to introduce modern B2B growth strategies—SEO/SEM, ABM, paid media, marketing automation, and AI-search visibility—into a digitally underdeveloped industry. You’ll operate like a growth engineer at a frontier AI company, applying technical marketing skills to commercial insurance and shaping how brokers discover, engage, and submit business with Shepherd. ❖ What You’ll Do - Lead paid media and account-based marketing (ABM) campaigns, optimizing channel mix, creative, and performance to drive broker activations and submissions - Build outbound and broker lifecycle infrastructure, designing intelligent journeys and signal-based triggers using tools like HubSpot and Clay - Improve conversion rates across the funnel by experimenting with landing pages, forms, and website flows - Implement structured data, schema markup, and AI-search entity infrastructure to boost Shepherd’s visibility on search and AI-native surfaces - Set up and manage marketing automation and attribution systems, building dashboards to track and prove impact - Produce high-performing creative assets, from explainers and product demos to landing pages and ad creative - Continuously test and iterate on audiences, offers, and channels to accelerate experimentation velocity ❖ Who You Are - 4+ years blending growth marketing, demand generation, and technical execution in fast-paced B2B SaaS or tech environments - Deeply familiar with AI tools and workflows (Cursor, Claude Code, Codex) and passionate about AI-native growth - Highly proactive and hands-on, able to independently ship tools, run data analysis, and drive weekly improvements - Committed to end-to-end ownership and delivering measurable outcomes - Energized by complex challenges and scaling growth programs with robust attribution - Skilled at turning ideas into content and directing creative partners - Bonus: Experience in insurtech, fintech, vertical SaaS, or AI-native companies ❖ Why Shepherd - 100% premium health, dental, and vision coverage - Fertility and family-building benefits - Unlimited PTO and flexible work culture - Daily lunches, dinners, and snacks - Offices in SF, NYC, Dallas-Fort Worth, Chicago, and LA - Professional development and leadership coaching - Competitive 401(k) plan - Dog-friendly SF office Ready to build the future of commercial insurance growth? If you’re a GTM Engineer who thrives at the intersection of AI, B2B SaaS, and technical marketing, we want to hear from you. Apply now and help us shape the next era of risk infrastructure. [META]: Join Shepherd as a GTM Engineer B2B SaaS and drive AI-native growth for commercial insurance. Build, optimize, and own our broker marketing engine.