Lead GTM Engineer

Join BrainPOP as our Lead GTM Engineer and shape the future of digital learning at a company trusted by millions of educators and students worldwide. This is your opportunity to architect an AI-first go-to-market engine for a mission-driven B2B SaaS leader, making a direct impact on how we scale and innovate. ❖ About BrainPOP For over 20 years, BrainPOP has empowered kids to take charge of their learning, reaching 25 million students annually and serving two-thirds of U.S. school districts. Backed by KIRKBI, the investment arm of the LEGO brand, we’re redefining what’s possible in edtech—making learning fun, accessible, and impactful for all. ❖ About the Lead GTM Engineer Role As Lead GTM Engineer, you’ll own the technical architecture and strategic direction of our entire go-to-market stack. This is not a traditional CRM admin role; you’ll design and implement data flows, integration logic, enrichment workflows, and automation that connect signals to pipeline and revenue. Reporting to the VP of Revenue Operations, you’ll collaborate closely with Sales, Marketing, Customer Success, Finance, and Data Analytics, making architectural decisions that shape BrainPOP’s growth. You’ll leverage AI-powered development tools and partner with a skilled Salesforce admin team to execute your vision. This is a high-impact, individual contributor role for a builder-thinker who thrives at the intersection of Revenue Operations, data strategy, and GTM execution. ❖ Key Responsibilities - Architect and own the integration strategy across our GTM stack: Salesforce (Sales, Marketing, Service Cloud), Celigio iPaaS, Tableau, Gong, Starbridge.ai, HockeyStack, NetSuite, Mandrill, Appcues, and more - Consolidate and optimize revenue technology tools, ensuring seamless data flow and eliminating redundancies - Make informed build-vs-buy decisions, evaluating new tools for integration complexity and data hygiene - Maintain a clear, accessible integration map for all stakeholders - Manage technical roadmaps for RevOps and Salesforce development, prioritizing initiatives for business impact - Partner with external vendors and consultants, leveraging AI coding tools (Claude Code, Cursor, etc.) to implement integrations and automations - Design, develop, and implement scalable Salesforce solutions, including custom objects, flows, Apex classes, and data models - Lead full project lifecycles from requirements gathering to go-live - Translate complex business requirements into actionable technical specifications - Ensure data integrity and security across the Salesforce ecosystem - Design automation and workflow logic, including SF Flow automations, Gong Engage sequences, and product-triggered email logic - Collaborate with Data Analytics to design customer health score models and connect them to GTM playbooks - Maintain attribution models and enrichment pipelines to drive actionable insights ❖ What Sets You Apart - Systems thinker who can map data flows before choosing tools - Proactive learner who quickly masters new platforms and technologies - Comfortable with ambiguity and making long-term architectural decisions - Strong documentation habits to minimize technical debt - Skilled at translating technical architecture into business outcomes for non-technical stakeholders - Data-driven decision-maker who challenges unnecessary tool purchases - Energized by working with AI tools to accelerate development - Deep understanding of sales teams and their challenges - Committed to Salesforce data quality and ongoing hygiene ❖ Qualifications - 6+ years in revenue technology, GTM operations, or technical business operations, with proven ownership of GTM systems architecture - Advanced Salesforce expertise: custom objects, flows, Apex classes, data model design - Experience with Salesforce Sales Cloud, Service Cloud, Marketing Cloud; CPQ experience a plus - Strong knowledge of Salesforce integration patterns, APIs, and iPaaS tools (Celigio, Workato, Boomi, n8n, or similar) - SQL proficiency; Python or JavaScript familiarity is a plus - Experience with AI-powered development tools (Claude Code, Cursor, GitHub Copilot, etc.) - Excellent project management and communication skills - Bonus: Familiarity with Gong, Starbridge.ai, HockeyStack, Clay, customer health score architecture, edtech/K-12 SaaS, reverse ETL, dbt, Salesforce certifications, and vendor management ❖ Location & Compensation BrainPOP offers a flexible hybrid work environment with roles based at our NYC headquarters or remote in approved states (AZ, CA, CT, FL, GA, IL, MA, MN, MO, NJ, NY, NC, OH, OR, PA, TN, TX, WA). Eastern time zone preferred; quarterly travel to NYC HQ expected. We offer geo-neutral compensation within the US, with a salary range of $130,000—$145,000 USD, plus competitive benefits. Final offers reflect experience, skills, and internal equity. ❖ Life at BrainPOP At BrainPOP, you’ll join a diverse, creative, and collaborative team dedicated to making a difference in education. We value inclusion, learning, and multiple perspectives—whether you’re an educator, engineer, artist, or data scientist. We are proud to be an Equal Opportunity/Affirmative Action Employer. ❖ Apply Now Ready to lead the next evolution of GTM engineering in B2B SaaS and edtech? If you’re passionate about building scalable systems, driving revenue operations, and making a real impact, we want to hear from you. Apply today through our official BrainPOP website or LinkedIn page to join our mission-driven team. [META]: Lead GTM Engineer at BrainPOP: Architect AI-first GTM systems for B2B SaaS edtech. Remote or NYC. $130K–$145K. Apply now to shape digital learning!