Senior GTM Engineer - AI Marketing Systems (m/f/d) - Remote

Join Xentral as a Senior GTM Engineer – AI Marketing Systems and help shape the future of B2B SaaS marketing automation. If you’re passionate about building AI-driven workflows that empower fast-growing teams and want to make a real business impact, this is your opportunity to take ownership and drive innovation at scale. ❖ About the Role As our Senior GTM Engineer – AI Marketing Systems, you’ll architect and implement advanced AI-powered marketing workflows that multiply the effectiveness of our entire team. You’ll design orchestration layers and feedback loops, integrating platforms like HubSpot, Asana, Meta Ads, Google Ads, and Clay into seamless, automated systems. This is not a traditional developer or channel role—it’s a unique blend of technical expertise and business acumen, focused on scalable growth and measurable results. ❖ Your Key Responsibilities - Build and maintain end-to-end AI marketing workflows, from ad creative production to content orchestration and GTM automation, ensuring the whole team benefits. - Develop a central orchestration layer using Claude Code and MCP, connecting diverse tools and skills without requiring deep technical knowledge from users. - Integrate core platforms (HubSpot, Asana, Meta Ads, Google Ads, Clay) into automated workflows, ensuring clean data flows and robust system connectivity. - Establish structured feedback loops so performance data continuously improves foundational files like Brand Voice, ICP, and positioning. - Take ownership from day one: within your first 90 days, deploy a complete ad creative workflow and a user-friendly content orchestrator. - Create a structured roadmap of existing AI approaches, identifying scalable solutions and prioritizing future development. ❖ What You Bring - Proven experience building AI workflows and automation infrastructure, with live production examples. - Deep understanding of Claude Code, MCP architecture, agent structures, and platform APIs. - Hands-on expertise in performance marketing (Meta Ads, Google Ads), including campaign structure, tracking, and creative logic. - Operational proficiency with HubSpot (workflows, properties, lists, email) and its integration into automated systems. - Strong grasp of GTM context: MQLs, content workflows in marketing teams, and the importance of data quality in cold outbound and lead generation. - Ability to produce or orchestrate ad creatives and visual assets using AI design tools (Midjourney, Firefly, Canva AI). - Technical skills to configure webhooks, call REST APIs, and set up MCP servers—comfortable working in the terminal. - Self-driven ownership, clear prioritization, and proactive communication of blockers. - Fluent German (business level) and professional English, both written and spoken. ❖ What We Offer - Flexible work environment: Work remotely across Europe or from our hubs in Augsburg, Amsterdam, Berlin, Munich, or Lohne (Oldenburg), with flexible hours. - Competitive compensation and benefits: Attractive salary, 28 annual leave days, special leave, nursing care days, monthly vouchers for lifestyle and wellness, state-of-the-art home office equipment, and a 50% pension subsidy for permanent employees in Germany. - Professional growth: Dedicated budget for learning and personal development to support your career advancement. - Inclusive, engaging culture: Participate in virtual and in-person events, annual culture connect days, and enjoy a collaborative, low-hierarchy environment. - Diverse, international team: Work with colleagues from 32 nationalities across 17 European locations, embracing diversity and global perspectives. - Mental health & well-being: Access 24/7 counseling, therapy placement, on-site support, and legal/financial guidance. ❖ About Xentral Xentral is a fast-growing tech startup backed by Sequoia Capital and Visionaries Club, redefining SaaS for entrepreneurs and e-commerce vendors. Our mission is to make business software simple, powerful, and accessible. We’re a remote-first company—join us from anywhere in Europe and be part of a team that values your skills, personality, and impact. ❖ Ready to Make an Impact? If you’re an experienced GTM Engineer B2B SaaS specialist with a passion for AI marketing systems, automation, and scalable growth, we want to hear from you. Apply now with your CV or LinkedIn profile and help us build the future of marketing technology at Xentral. [META]: Senior GTM Engineer – AI Marketing Systems at Xentral: Build AI-powered marketing automation for a leading B2B SaaS scaleup. Remote across Europe.