Senior GTM Engineer - Hubspot

Join TRACTIAN as a Senior GTM Engineer - HubSpot and play a pivotal role in shaping the systems that power our global go-to-market teams across the US, Brazil, and Mexico. If you’re passionate about optimizing CRM infrastructure and driving data-driven growth in a fast-paced B2B SaaS environment, this is your opportunity to make a direct impact on customer experience and business success. ❖ About the Global GTM Engineering Team TRACTIAN’s GTM Engineering team is the backbone of our sales, marketing, and customer success operations. We build and maintain the processes and integrations that enable our GTM teams to excel, ensuring seamless collaboration and exceptional results across multiple regions. ❖ What You’ll Do as Senior GTM Engineer - HubSpot As a Senior GTM Engineer - HubSpot, you will own and optimize our HubSpot CRM, supporting cold outbound, lead management, and campaign automation. You’ll design scalable workflows, ensure data integrity, and develop custom integrations using HubSpot’s API to connect with external tools, CRMs, and databases. Your expertise will drive efficient sales and marketing processes, from A/B testing and conversion optimization to advanced reporting and analytics. - Develop custom HubSpot reports to measure campaign and activity performance - Program integrations with HubSpot API, connecting to external platforms and databases - Build and optimize automated workflows for sales, marketing, and lead nurturing - Conduct A/B tests and analyze user patterns to boost conversion rates - Align and execute unified strategies for customer acquisition and conversion - Monitor funnel health, track conversion rates, and identify improvement opportunities - Create clear documentation and provide internal HubSpot training - Facilitate cross-team collaboration to ensure operational alignment ❖ What You Bring - 4+ years of hands-on experience managing HubSpot CRM in a B2B SaaS or GTM environment - Advanced technical skills with HubSpot API, custom integrations, and workflow automation - Experience with webhooks and external action triggers in HubSpot - Deep familiarity with HubSpot’s CRM tools, custom properties, and data management - Strong communication skills for cross-functional teamwork - Analytical mindset with the ability to interpret data and optimize processes - Commitment to TRACTIAN’s mission and values ❖ Compensation & Benefits - Competitive salary - Premium medical, dental, and vision coverage - 15 days paid time off (PTO) - 401(k) retirement plan - Fully funded Portuguese or Spanish language courses - Gympass membership for access to gyms and training programs - Monthly sports incentive for active lifestyles - After four years, a fully funded trip anywhere in the world Ready to elevate your career as a Senior GTM Engineer - HubSpot at TRACTIAN? Join a global team where your expertise in HubSpot CRM, B2B SaaS, and GTM engineering will drive real impact. Apply now and help us build the future of go-to-market excellence! [META]: Senior GTM Engineer - HubSpot at TRACTIAN: Own and optimize global CRM systems, drive GTM success, and enjoy top benefits. Apply today!