GTM Engineer

Join SalesCaptain and shape the future of B2B growth as a GTM Engineer / Lead Generation Specialist. Work with top-tier startups and scaleups, building high-impact lead generation systems that power global go-to-market success—all from anywhere in the world. ❖ About SalesCaptain Founded in 2021, SalesCaptain partners with fast-growing B2B brands, YC & Techstars startups, and Series B/C companies to deliver predictable, scalable go-to-market results. Our remote-first team thrives on innovation, collaboration, and a passion for driving measurable impact in the B2B SaaS and tech space. ❖ The Opportunity: GTM Engineer / Lead Generation Specialist As a GTM Engineer B2B SaaS, you’ll design and execute high-quality lead generation workflows for international clients. This full-time, remote role (EU hours) is ideal for someone who excels with Clay, outbound systems, and data-driven research. You’ll collaborate closely with GTM Strategists and Campaign Managers to transform ICPs into accurate, campaign-ready lead lists that fuel cold outbound and account-based marketing campaigns. ❖ What You’ll Do - Build targeted B2B lead lists using ICPs, industry, company size, job titles, and advanced targeting criteria - Create, enrich, and organize prospect data in Clay for campaign readiness - Research companies, decision-makers, competitors, and market segments for global B2B clients - Source relevant contacts via LinkedIn Sales Navigator, Apollo, company websites, and leading lead generation tools - Enrich leads with verified emails, LinkedIn profiles, company data, tech stack, funding, and hiring signals - Clean and verify data to reduce bounce rates and maximize outbound campaign performance - Support GTM Strategists and Campaign Managers with account research and audience building - Develop reusable lead generation workflows and recommend smarter automation strategies - Organize data in Clay, Google Sheets, CSVs, or CRM-ready formats - Identify new niches, targeting angles, and prospecting opportunities for client campaigns ❖ What Sets You Apart - Hands-on expertise with Clay (required) - Proven experience in B2B lead generation, list building, enrichment, or GTM data operations - Strong understanding of ICPs, buyer personas, and outbound campaign needs - Proficiency with LinkedIn Sales Navigator and other lead sourcing tools - Advanced Google Sheets or Excel skills - Ability to conduct deep research on companies and contacts - High attention to detail and commitment to data quality - Self-motivated, deadline-driven, and excellent written English - Eagerness to experiment with new GTM, AI, and lead generation tools ❖ Bonus Skills - Experience with Apollo, Instantly, Smartlead, Lemlist, ZeroBounce, Dropcontact, Ocean.io, BuiltWith, StoreLeads, Crunchbase, or similar platforms - Familiarity with AI-assisted research, web scraping, or no-code automation - CRM data preparation and email deliverability basics - Cold email campaign setup - Background in B2B agencies, SaaS, or high-growth startups - Managing multiple client campaigns simultaneously ❖ What Success Looks Like - Campaign Managers trust your lead lists for accuracy and relevance - Clay tables are clean, structured, and easy to navigate - You can clearly explain why each lead fits the ICP - You proactively suggest better sourcing and enrichment methods - You help the team move faster without sacrificing quality ❖ Why SalesCaptain? - 100% remote work—no commutes, flexible EU hours - Collaborative, passionate team culture - Paid vacation, days off, and sick leave - Engaging team-building activities - Free books and Kindles for personal growth - Specialized training to deepen your Clay and GTM expertise - Work with leading B2B brands, startups, and scaleups - Exposure to the latest AI, outbound, and GTM tools - Your ideas directly shape campaign performance and client success Ready to accelerate your career as a GTM Engineer / Lead Generation Specialist? If you’re passionate about building world-class lead generation systems and want to make a real impact with a fast-growing team, we want to hear from you. Apply now and help us drive the next wave of B2B growth! [META]: Join SalesCaptain as a GTM Engineer / Lead Generation Specialist—remote, EU hours. Build high-quality B2B lead systems using Clay, LinkedIn, and more.