GTM Engineer

Join Addi as a GTM Engineer and help shape the future of payments, shopping, and banking in Colombia. As the architect behind our data-driven prospecting engine, you’ll drive exponential marketplace growth and redefine how millions experience financial freedom. ❖ About Addi Addi is Colombia’s fastest-growing financial platform, serving over 2 million customers and 20,000+ merchants. We deliver innovative banking solutions—deposits, payments, unsecured credit—and commerce services using advanced technology. As the country’s leading Buy Now, Pay Later provider, we’re transforming Latin America’s financial ecosystem with the backing of world-class investors and a mission-driven, conscious company culture. ❖ About the GTM Engineer Role As our GTM Engineer for B2B SaaS, you’ll build and operate a structured, data-driven prospecting engine to fuel Addi Marketplace’s supply growth. You’ll leverage agentic AI, advanced data enrichment, and automation tools to prioritize leads, optimize outbound execution, and bridge the gap between raw market data and commercial success. ❖ What You’ll Do - Build automated scraping and gap-analysis scripts to generate a qualified merchant pipeline within 6 months - Implement multi-channel, AI-assisted outreach (WhatsApp Business API, LinkedIn, Phone) to maximize lead-to-meeting conversion rates - Maintain high data quality in Salesforce through weekly automated enrichment and de-duplication audits using tools like Clay and Apollo - Reduce lead-to-first-contact time to under 24 hours by automating handoff workflows and CRM alerts - Deliver pre-qualified, high-intent prospects to the Hunter team, ensuring a seamless, ready-to-close pipeline - Continuously optimize prospecting flows based on real-time conversion data and LATAM-specific channel performance ❖ What We’re Looking For - 1–3 years in RevOps, Sales Ops, or Growth Engineering with a focus on lead generation automation and data-driven GTM strategies - Advanced proficiency in SQL, Excel/Sheets, Python for data manipulation and merchant segmentation - Experience building prospecting dashboards in Salesforce or Looker to monitor pipeline health - Proven ability to transform raw market data into actionable hunting lists and identify high-potential merchants - Expertise with agentic prospecting tools (Clay, Apollo, PhantomBuster, Zapier) and WhatsApp Business API - Strong documentation skills and a “machine builder” mindset for designing end-to-end prospecting processes - Ability to lead cross-functional communication, resolve pipeline bottlenecks, and present clear business cases to leadership - Experience managing upward communication and providing concise updates on pipeline risks and tech-stack needs ❖ Why Join Addi? - Make a real impact by breaking down financial barriers and empowering millions in Colombia - Shape a high-growth fintech from the ground up, influencing technology, strategy, and culture - Accelerate your career in a fast-scaling company with unparalleled growth opportunities - Collaborate with a world-class team that values excellence, ownership, and innovation - Enjoy competitive compensation, meaningful equity, and benefits designed to support your growth ❖ Our Hiring Process - Step 1: People Interview (30 min) – Get to know each other and discuss your experience - Step 2: Initial Interview (60 min) – Deep dive into your prospecting and operations expertise - Step 3: Deep Dive Interview (45 min) – Meet our Product Director to validate technical and analytical skills - Step 4: Case Study (60 min) – Tackle a real-world challenge relevant to the GTM Engineer role - Step 5: Co-Founder Interview – Align on expectations, culture, and next steps We value efficiency and transparency, aiming for a fast, engaging process with actionable feedback at every stage. Ready to drive marketplace growth and shape the future of fintech in Latin America? Apply now to join Addi as our next GTM Engineer and make your mark on a company—and an industry—on the rise. [META]: GTM Engineer role at Addi: Drive data-driven prospecting, automate lead generation, and shape Colombia’s fastest-growing fintech marketplace. Apply now!