Go-to-Market (GTM) Engineer

We're looking for a Go-to-Market (GTM) Engineer to join the team at Lumiform. In this role, you'll build the engine that fills our sales pipeline: mapping our total addressable market, finding the right contacts, and running signal-based outbound campaigns that get demos on the calendar. At Lumiform, we help companies digitize and automate their frontline operations, from inspections to audits and workflows. Over 1,000 paying customers and 45,000 active users rely on Lumiform to operate more safely and efficiently. We're backed by Capnamic and 42CAP, have raised over €10 million, and are scaling fast across Europe and beyond. This is not a strategy role. You will build, run, and iterate on systems yourself. If you love turning a messy spreadsheet into a fully automated HubSpot workflow, this is for you. Tasks What you’ll do: As our Go-to-Market (GTM) Engineer, you own the top of the sales funnel. You'll build the infrastructure that identifies the right companies, finds the right contacts, reaches out at the right moment, and gets meetings booked. You work closely with the CEO and the sales team, and your success is measured in demos scheduled. You will use tools like Clay, n8n/Make, Claude, Lemlist and Hubspt to build and launch creative, scalable campaigns, and identify new ways to engage and convert leads. Responsibilities: Build and maintain our TAM in Clay: scrape and structure a market universe from Prio A, B, C companies in DACH across industries like Retail, Hospitality, and Logistics Automatically identify and enrich the contact persons per account and push qualified leads into HubSpot with clean, structured data Set up signal-based triggers (hiring signals via Stepstone/Indeed, news events, new locations, leadership changes, etc.) to prioritize outreach timing Build and run outbound campaigns end-to-end: LinkedIn, email, and multi-channel sequences, including writing the copy yourself Make demo scheduling your core KPI: the goal is to book meetings for yourself and the entire sales team, which you will support Keep CRM hygiene as a continuous responsibility: clean data, no duplicates, correct lifecycle stages, optimized pipeline views, etc. Do manual research yourself when needed: you are not just building workflows for others, you are also the person doing the work Continuously test and iterate on messaging, targeting, and sequencing based on real data Your first months might include: Structuring a TAM of 5,000+ companies in Clay and syncing it to HubSpot Setting up automated contact enrichment workflows for top A and B accounts Building your first signal-based trigger sequence for hiring-heavy targets Launching a cold outbound campaign that generates your first 20 demos Cleaning up existing HubSpot data and creating a scalable company and contact structure Requirements You are analytical, hands-on, and deeply curious about how to turn data into pipeline. You are not afraid to do manual work and you understand that great automation starts with understanding the problem yourself. You have a strong bias for action and love testing things quickly. You: Are fluent in Clay and know how to build TAMs, enrichment waterfalls, and contact identification workflows Are comfortable in HubSpot: creating and updating companies and contacts, managing pipeline stages, and building automated workflows Know how to write short, clear, and persona-specific outbound copy that converts Have run outbound campaigns yourself, not just built the infrastructure for others Are highly analytical: you set up tracking, measure what works, and cut what doesn't Are not afraid of manual research and understand when automation is the right tool and when it isn't Have studied business, marketing, or a related field, or have built equivalent experience Bonus if you have: Experience with signal-based outbound or intent data (hiring signals, news triggers, funding alerts) Worked with tools like Apollo, Lemlist, Instantly, n8n, or Make Experience in a B2B SaaS or startup environment Launched outbound campaigns that directly contributed to pipeline and closed revenue Benefits Why join Lumiform Be part of a company that protects frontline workers and customers from preventable harm. Join an ambitious, international team with flat hierarchies and fast decision-making. Shape a high-impact role from scratch and work directly with the founders. Move fast, build bold, and help define the future of GTM in SaaS. Choose where you work: fully remote or on-site in Berlin. If you bring the right skills and a great attitude but don't meet every single qualification, we still want to hear from you. Go ahead and apply.