GTM Engineer

Join Addi as a GTM Engineer B2B SaaS and help shape the future of payments, shopping, and banking in Colombia. If you’re passionate about building data-driven prospecting engines and want to drive real impact in a fast-growing fintech, this is your opportunity to make a difference at scale. ❖ About Addi Addi is Colombia’s fastest-growing financial platform, serving over 2 million customers and 20,000+ merchants. We’re redefining how people shop, pay, and bank by bridging the financial gap with innovative banking solutions and commerce services. As the country’s leading Buy Now, Pay Later provider, we’ve secured regulatory approval to operate as a bank and recently achieved profitability, backed by world-class investors like Andreessen Horowitz, Goldman Sachs, and GIC. Our mission is to empower consumers and merchants to transact effortlessly and grow together. ❖ About the GTM Engineer B2B SaaS Role As our GTM Engineer B2B SaaS, you’ll architect and operate a structured, data-driven prospecting engine to fuel exponential supply growth for Addi Marketplace. You’ll leverage agentic AI, advanced data enrichment, and automation tools like Clay, Apollo, and Salesforce to build high-quality merchant pipelines and drive commercial success. Your work will directly impact our Hunter team’s ability to close deals and onboard new merchants efficiently. ❖ Key Responsibilities - Build automated scraping and gap-analysis scripts to generate precision lead lists for the Hunter team - Implement multi-channel AI-assisted outreach (WhatsApp Business API, LinkedIn, Phone) to maximize contact rates and conversion - Maintain and enrich merchant data in Salesforce, ensuring accuracy and deduplication using tools like Clay or Apollo - Automate handoff workflows and CRM alerts to reduce lead-to-contact time to under 24 hours - Deliver pre-qualified, high-intent prospects with complete business profiles to increase Hunter activations - Track and optimize top-of-funnel metrics (lead volume, CVR, handoff speed) using Salesforce or Looker dashboards ❖ What We’re Looking For - 1–3 years in RevOps, Sales Ops, or Growth Engineering, with a focus on lead generation automation and data-driven GTM strategies - Advanced proficiency in SQL, Excel/Sheets, and Python for data manipulation and segmentation - Experience building and maintaining prospecting dashboards in Salesforce or Looker - Proven ability to transform raw market data into actionable hunting lists and identify high-potential merchants - Expertise in configuring and operating tools like Clay, Apollo, PhantomBuster, and Zapier to scale outreach - Strong understanding of agentic sales platforms and WhatsApp Business API for scalable, semi-autonomous prospecting - Excellent cross-functional communication skills, able to bridge technical and commercial teams and present clear business cases to leadership - Initiative to lead pipeline reviews and adjust strategies based on real-time data ❖ Why Join Addi? - Work on a mission that matters—empowering millions by making financial services more accessible and fair - Influence the company’s technology, strategy, and culture from the ground up - Accelerate your career in a high-impact, high-growth fintech environment - Collaborate with a world-class team that values excellence, ownership, and innovation - Receive competitive compensation, meaningful equity, and comprehensive benefits ❖ Our Hiring Process - Step 1: People Interview (30 min) – Get to know each other and discuss your experience - Step 2: Initial Interview (60 min) – Deep dive into your prospecting and automation skills - Step 3: Deep Dive Interview (45 min) – Meet our Product Director to discuss technical and analytical capabilities - Step 4: Case Study (60 min) – Tackle a real-world challenge relevant to the GTM Engineer B2B SaaS role - Step 5: Co-Founder Interview – Align on expectations and cultural fit before moving to an offer We value efficiency and transparency, aiming to complete the process quickly while providing valuable feedback at every stage. Ready to drive growth and innovation as our next GTM Engineer B2B SaaS? Apply now and help us transform the financial ecosystem in Colombia. [META]: Join Addi as a GTM Engineer B2B SaaS to drive data-driven growth, automate lead generation, and shape the future of fintech in Colombia. Apply today!